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Marketing Magician and get real readers win a national award
When setting up the first Marketing Magician marketing workshops in Portugal last May I had no thoughts that the events would win national recognition and an award. But they did and it’s largely down to get real and the readers that came to the two events at the Hotel Garbe last May.
By Stefan Drew
As anyone who knows me well will explain, I am a firm believer in keeping marketing costs under control, and in the use of the hundreds of free marketing channels available to market any business. It isn’t that I’m against paid-for marketing – in fact I know it to be essential if a business is to thrive. I know that good marketing consists of well structured campaigns that integrate a range of marketing tools; some paid for, some free, some online and some offline.
The problem is that most of my potential clients think that ALL marketing has to be paid for and don’t believe that any form of free marketing can possibly work. So I took on the challenge of marketing my Marketing Masterclasses in Portugal, from my UK office, without spending one single euro. It was done to prove a point, wasn’t without difficulty, isn’t something I would recommend and it would have been easier if I had paid for some of my marketing.
Big thanks
But with help from the Hotel Garbe, get real and the dozens of local businesses that attended the events the point was proved. You can market without spending money. And that brings me back to the recognition on a national level in the UK. E-skills is a UK based organisation that represents employers in the IT industry to the UK government. In its recent Business IT Guide it ran a competition for businesses making use of IT. My Portuguese Marketing Magician campaign was entered (it contained a great deal of Internet based marketing) and won first prize.
So thanks to the Hotel Garbe, get real and all the people who attended the sessions, an external body has recognised that low cost marketing really works.
And that brings me to the next Marketing Magician events at the Hotel Garbe.
Coming soon
In the next events I will be explaining more about how business marketing can really satisfy customers and boost profits at the same time. I’ll be revealing my advertising secrets, all about PR and the media, how to be number one on Google and attract pre-qualified buyers to your website and how to quadruple your turnover and profits.
These courses will be running on October 20 and 21 and you can get details on pages 30 and 31 or from www.StefanDrew.com or the calendar of events page on www.TheHotelGarbe.com. Spaces are limited but for more information or to book your place – please contact Hotel Garbe – 282 320 260 or mail@hotelgarbe.com.
And finally…
Let me leave you with some marketing tips.
There are hundreds of free marketing channels you can use – from media releases, anchor text, SEO and networking to blogs, elevator pitches, radio interviews and a PS.
You get the best response when your marketing seamlessly integrates free and “paid for” marketing.
The Marketing Magician
P.S. Adding a PS to a sales letter or article can increase response rates by more than 50 per cent. Find out more by Googling Marketing Magician at Hotel Garbe.
When setting up the first Marketing Magician marketing workshops in Portugal last May I had no thoughts that the events would win national recognition and an award. But they did and it’s largely down to get real and the readers that came to the two events at the Hotel Garbe last May.
By Stefan Drew
As anyone who knows me well will explain, I am a firm believer in keeping marketing costs under control, and in the use of the hundreds of free marketing channels available to market any business. It isn’t that I’m against paid-for marketing – in fact I know it to be essential if a business is to thrive. I know that good marketing consists of well structured campaigns that integrate a range of marketing tools; some paid for, some free, some online and some offline.
The problem is that most of my potential clients think that ALL marketing has to be paid for and don’t believe that any form of free marketing can possibly work. So I took on the challenge of marketing my Marketing Masterclasses in Portugal, from my UK office, without spending one single euro. It was done to prove a point, wasn’t without difficulty, isn’t something I would recommend and it would have been easier if I had paid for some of my marketing.
Big thanks
But with help from the Hotel Garbe, get real and the dozens of local businesses that attended the events the point was proved. You can market without spending money. And that brings me back to the recognition on a national level in the UK. E-skills is a UK based organisation that represents employers in the IT industry to the UK government. In its recent Business IT Guide it ran a competition for businesses making use of IT. My Portuguese Marketing Magician campaign was entered (it contained a great deal of Internet based marketing) and won first prize.
So thanks to the Hotel Garbe, get real and all the people who attended the sessions, an external body has recognised that low cost marketing really works.
And that brings me to the next Marketing Magician events at the Hotel Garbe.
Coming soon
In the next events I will be explaining more about how business marketing can really satisfy customers and boost profits at the same time. I’ll be revealing my advertising secrets, all about PR and the media, how to be number one on Google and attract pre-qualified buyers to your website and how to quadruple your turnover and profits.
These courses will be running on October 20 and 21 and you can get details on pages 30 and 31 or from www.StefanDrew.com or the calendar of events page on www.TheHotelGarbe.com. Spaces are limited but for more information or to book your place – please contact Hotel Garbe – 282 320 260 or mail@hotelgarbe.com.
And finally…
Let me leave you with some marketing tips.
There are hundreds of free marketing channels you can use – from media releases, anchor text, SEO and networking to blogs, elevator pitches, radio interviews and a PS.
You get the best response when your marketing seamlessly integrates free and “paid for” marketing.
The Marketing Magician
P.S. Adding a PS to a sales letter or article can increase response rates by more than 50 per cent. Find out more by Googling Marketing Magician at Hotel Garbe.
